The platform is rolling out a new feature that allows them to reduce the amount of AI-made videos appearing in their streams. This move comes as the platform disclosed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global launch. This advancement comes amid a surge in AI-generated material, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 million pieces of content are submitted to the platform daily, making AI content a relatively small percentage of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of AI-generated videos they view by accessing the topic control setting in the application and selecting “AI-generated content”. Additional categories that can already be controlled under the tool encompass news, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to label convincing AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any realistic AI video that is unmarked can be removed under its terms of service.
Additionally, the service will from now on add an AI-generated watermark to content created with its own AI tools, or detected by an cross-platform project for spotting content made by AI. This step is aimed to stop users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2 million awareness program for experts and organizations to develop learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, during debate over intentions to lay off numerous review team members in the United Kingdom. It is set to cut a significant number of roles in its trust and safety team in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
