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Every sports executive would say leading a global tour is far from standard office hours.

Incoming Women's Tennis Association (WTA) chair Valerie Camillo understands working around the clock through her career - such as her time in a strategic role for a tourism firm that operates American country music superstar Dolly Parton's entertainment venues.

Beyond her input into Parton's brand empire, Camillo arrives at the helm at women's tennis bringing extensive background across sport and entertainment, previously occupying key executive jobs at the National Basketball Association (NBA), major league hockey and professional baseball.

Camillo will begin her leadership position at the WTA next month, succeeding the long-serving Steve Simon, who led for a decade concludes as he steps down.

Saudi Future, Equal Prize Money & Potential ATP Merger - Tackling Key Topics

When Camillo assumes leadership in mid-November, she takes over facing significant matters faced by Simon.

The previous chair was commended two years ago for taking an ethical position by halting WTA events throughout the Asian nation.

It was a response to concern for Chinese player Peng Shuai, who disappeared from public view for an extended period following allegations a top Chinese official of misconduct.

However the economic impact of the decision were significant.

Leadership changed direction from his moral stance recently and returned events in China, subsequently looking to fill the financial gap by picking cash-rich Saudi Arabia as the new host for the tour finale.

This decision to a country regarding gender equality have historically been restricted drew criticism, and with the Finals taking place in Riyadh again next week Saudi involvement will be analyzed.

Leadership approved a multi-year agreement with Saudi Arabia - providing unprecedented rewards of $15.5m (£12m) this year - meaning Camillo will be leading the discussion regarding future in coming years.

Gulf financial support additionally gives major support toward organizational aims ensuring equal compensation during joint Association of Tennis Professionals (ATP) and WTA events within three years and all other major tournaments within the decade.

The possibility for combining commercial assets alongside the men's tour continues to be discussed, since the tours apparently recognizing the importance of unification regarding media, data and sponsorship deals.

The current fragmented landscape often causes supporters and backers confused and disillusioned.

Importantly, the management of the WTA and the ATP faced opposition through legal action by the Professional Tennis Players Association (PTPA), that has questioned the tours for neglecting player welfare.

The WTA knows the clear benefit of collaborating alongside the financially stronger ATP, yet the new chair aims to avoid the WTA losing influence in key negotiations and marketing opportunities therefore.

Listening to concerns regarding calendar and player burnout remains among top priorities.

Since her position requires she leads both the players and tournaments, she will have to address the concerns of both parties and strike a balance growing finances and athlete welfare creating that revenue.

Accelerating Development Amstid Female Athletics surge

Leadership changed hands as chief executive and chairman last year - which followed multiple major winner Martina Navratilova pushing for transformation - and the leadership change concludes with the appointment of Camillo.

This appointment signals continued progress during a changing time for the WTA, seeking to grow its visibility amid growing athletic business.

Camillo is tasked with expanding the audience of women's tennis and could look to examples through direct involvement of seeing how award-winning artist - via business enterprises and distinctive merchandise alongside artistic achievements to create global appeal - recognized as a beacon of brand-building success.

Across sports business, Camillo will lean on her background through managing commercial activities with the hockey franchise sports organization - including transforming the team's stadium as top facility - and serving as revenue head for the baseball team sports entity.

Camillo's familiarity with the commercial sophistication within major leagues - particularly how they unlock supporter base development and secure funding through innovation - considered a key reason in her selection.

Joining women's tennis coincides with "a moment of accelerated growth and opportunity"according to the organization.

The time is now across women's competitions. Income produced in women's competitions in the past year topped $1bn (£754m) and industry experts predict reaching $2.5bn (£1.8bn) in the coming decade.

The new leader's goal involves securing the organization and athletes - including Coco Gauff, Aryna Sabalenka and Iga Swiatek - take a significant slice of the expanding market.

"The tour features the most prominent female athletes in the world and occupy a privileged spot across female athletics," Camillo told.

"In women's competitions, investment, audiences and media engagement grow rapidly.

"Typically the challenge for women's sports is building awareness, attracting fans and eyeballs and attention," stated the chair.

"Our challenge is a little different - with over five decades of history, we have an incredible legacy, massive worldwide audience, and including highly visible, best-rewarded players worldwide."